XOX
XOX stands for snacking fun with a rich history, character and a keen sense of trends. Since 1908, the brand has been developing snack and biscuit ideas that are simple and effective, and really come into their own exactly where enjoyment can be spontaneous: at an aperitif, in front of the telly, at a party, during a break or simply as a little treat between meals.
The brand combines classic snack expertise with a modern product range – from savoury nibbles, nuts and popcorn to creative specialities and trendy flavours. XOX doesn’t see snacks as a mere afterthought. A good snack brings people together, makes an evening more relaxed, a break more enjoyable and a shopping trip more spontaneous. This is precisely where the brand’s strength lies: products that are instantly recognisable, whet the appetite and are perfect for many occasions.
A brand with a crunchy factor
XOX offers a wide range of products, catering to a variety of snacking occasions. From classic nibbles, nuts, savoury biscuits and party snacks right through to modern specialities, the brand covers many key segments of the snack market. This variety makes XOX particularly attractive to retailers: the products can be displayed flexibly, appeal to a broad audience and are suitable for both planned purchases and spontaneous impulse buys.
XOX brings life to the snack shelf. The brand is straightforward, versatile and focused on enjoyment – with products that need no lengthy explanation, but immediately make you want to reach into the bowl again. XOX thus stands for everything that makes a good snack: taste, variety, spontaneity and a little bit of joy in everyday life.