If you want to reach consumers today, you must be visible – and you have to be visible where decisions are made on smartphones, in everyday life, on social media. As a marketing and sales organisation with innovative and high-quality food brands, it is not enough for us to simply distribute products. We believe in the power of visibility and therefore focus specifically on influencer marketing.
More than just hype: why we rely on influencers
Whether it’s a snack, something savoury or a delicatessen product, many of the brands in our range tell stories that are worth hearing. This is where creators come in: they test products, show them in everyday life, give honest feedback and build trust. For us, this is not a gimmick, but an integral part of our market development strategy.
And it pays off: authentic reach, measurable interaction and, above all, interest in retail. Because nothing convinces retailers more than seeing that a product is already generating demand.
Our role: Enablers and co-thinkers
We don’t just coordinate influencer campaigns on the side – we actively help shape them. This starts with selecting suitable creators, continues with clear briefings and ends with evaluating the results. And we don’t stop after one post. Instead, we continue to use the content: for social media or in presentations.
How do our partners benefit?
Quite simply: greater visibility and more trust.
Our brand partners benefit from an experienced network, creative concepts and the right feel for trends and target groups. We don’t think in terms of campaigns – we think in terms of brand experiences.
Influencer marketing: not just nice to have, but a lever for success
Influencer marketing is often the door opener to the shelf, especially for new products or those that require explanation. It helps to attract attention, arouse interest and ultimately influence purchasing decisions. At TOGA FOOD, we make targeted use of this potential – always in line with the brand’s DNA and the reality of the market.
In short: for us, influencer marketing is not a trend. It is a tool for making brands successful – in the minds of consumers and in the retail range.
Would you like to know what we can do for your brand? We’ll show you – perhaps with the next story or the next reel.
