Trend or tradition? Why pinsa belongs in every kitchen

Anyone who has been interested in Italian food in recent years will certainly have come across it: the pinsa. What looks like an oval pizza is actually a traditional flatbread from Rome – and has long been more than just a passing food trend. At TOGA FOOD SA, we have the delicious pinsa from Orva in our range – both in the classic and wholemeal versions – and we’ll show you why it’s perfect for your next moment of indulgence.

What is pinsa?

Pinsa has its roots in ancient Rome and is now enjoying a delicious comeback. Its name comes from the Latin word ‘pinsere’, which means ‘to crush’ or ‘to stretch’ – and that is exactly what happens to the dough before it is baked.

The difference to pizza lies in the dough: pinsa is made from a special mixture of wheat flour, rice flour and soy flour. The result? A light and airy, crispy dough that is easy to digest – thanks to the long proving time of up to 72 hours.

Why Orva pinsa dough is worth it

Of course, you could make pinsa dough yourself – but let’s be honest: achieving the perfect consistency and fermentation process is a science in itself. With Orva’s pre-baked pinsa dough, you can achieve perfect results with no effort at all. Simply add your toppings, bake and enjoy!

  • Quick and easy: Ready in the oven in 5–7 minutes.
  • Light and crispy: Thanks to the long proving time and the flour blend. 
  • Two varieties to suit every taste: The classic version and the wholemeal pinsa for a slightly heartier, fibre-rich taste experience.

Topping pinsa – so simple, so versatile

Whether classic, creative or seasonal, pinsa can be topped however you like. Here are a few ideas to get you started:

  • Mediterranean: tomato sauce, mozzarella, rocket, prosciutto and a dash of balsamic vinegar.
  • Veggie: goat’s cheese, figs, honey and fresh thyme.
  • Autumn: crème fraîche, mushrooms, leek, truffle oil.
  • Summer: ricotta, grilled corn, cherry tomatoes, basil.

Tip: Only add fresh rocket, raw ham or cheese to the pinsa after baking – this will ensure that the taste and consistency remain perfect.

Pinsa is more than just a trend

It is the perfect combination of tradition, enjoyment and simplicity. With Orva’s pinsa, you can bring a genuine Italian lifestyle into your home – without hours of preparation, but with 100% flavour.

Interested? Orva pinsa is available at Coop, for example – discover it now and get creative!

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Whether it's a food trend or a modern classic, pinsa is taking the hearts of foodies by storm. In this article, we reveal what's behind this light and airy dough, why Orva's pinsa dough is particularly worthwhile, and how you can whip up your own creation in no time at all.
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