Anyone who has been interested in Italian food in recent years will certainly have come across it: the pinsa. What looks like an oval pizza is actually a traditional flatbread from Rome – and has long been more than just a passing food trend. At TOGA FOOD SA, we have the delicious pinsa from Orva in our range – both in the classic and wholemeal versions – and we’ll show you why it’s perfect for your next moment of indulgence.
What is pinsa?
Pinsa has its roots in ancient Rome and is now enjoying a delicious comeback. Its name comes from the Latin word ‘pinsere’, which means ‘to crush’ or ‘to stretch’ – and that is exactly what happens to the dough before it is baked.
The difference to pizza lies in the dough: pinsa is made from a special mixture of wheat flour, rice flour and soy flour. The result? A light and airy, crispy dough that is easy to digest – thanks to the long proving time of up to 72 hours.

Why Orva pinsa dough is worth it
Of course, you could make pinsa dough yourself – but let’s be honest: achieving the perfect consistency and fermentation process is a science in itself. With Orva’s pre-baked pinsa dough, you can achieve perfect results with no effort at all. Simply add your toppings, bake and enjoy!
- Quick and easy: Ready in the oven in 5–7 minutes.
- Light and crispy: Thanks to the long proving time and the flour blend.
- Two varieties to suit every taste: The classic version and the wholemeal pinsa for a slightly heartier, fibre-rich taste experience.
Topping pinsa – so simple, so versatile
Whether classic, creative or seasonal, pinsa can be topped however you like. Here are a few ideas to get you started:
- Mediterranean: tomato sauce, mozzarella, rocket, prosciutto and a dash of balsamic vinegar.
- Veggie: goat’s cheese, figs, honey and fresh thyme.
- Autumn: crème fraîche, mushrooms, leek, truffle oil.
- Summer: ricotta, grilled corn, cherry tomatoes, basil.
Tip: Only add fresh rocket, raw ham or cheese to the pinsa after baking – this will ensure that the taste and consistency remain perfect.
Pinsa is more than just a trend
It is the perfect combination of tradition, enjoyment and simplicity. With Orva’s pinsa, you can bring a genuine Italian lifestyle into your home – without hours of preparation, but with 100% flavour.
Interested? Orva pinsa is available at Coop, for example – discover it now and get creative!