Buldak
Few noodle dishes have set the world on fire like buldak in recent years. The fiery instant noodles from Korea are not just a taste sensation – they are a global phenomenon. The legendary Fire Noodle Challenge started a real hype on TikTok, with millions of brave people taking on the spiciness and sharing their reactions in short clips.

The fiery hot hype from Korea
Buldak is more than just super spicy – it’s a statement. The intensely spicy flavour hits the nerve of gourmets who like things exciting and bold. The combination of spicy sauce, savoury flavours and perfect texture makes Buldak noodles an absolute cult.
And the best thing is that Buldak is constantly bringing a breath of fresh air into the snack world with new flavours such as Carbonara, Cheese and Extreme Hot. The brand manages to connect a community that loves spiciness, has fun eating and lives trends.
With us, this cult hype has now also arrived in Switzerland. For everyone who craves more than just noodles – but an experience that pops, inspires and brings people together.
