Pepero
Pepero is a legendary snack brand from South Korea that has been produced by the well-known Lotte Confectionery Corporation since 1983. With its signature product – thin, crispy biscuit sticks with a rich chocolate or flavoured coating – the brand has become a popular snack worldwide, available in over 60 markets.
Crunchy stick with creamy chocolate
What makes Pepero so special is the unique combination of a crispy stick and creamy coating, which comes in many exciting varieties: classic milk chocolate stick, with whole almonds or crunchy cookie crumbs. This variety makes Pepero a snack that is not only perfect for cosy TV moments, but also a trendy product in the snacking segment.
A cultural highlight surrounding the brand is the annual Pepero Day on November 11 – a very well-known occasion in South Korea where Pepero boxes are exchanged among friends, colleagues or loved ones, similar to a ‘day of appreciation’. This event has further anchored Pepero in pop and food culture and contributes significantly to its international recognition.
Pepero combines authentic snack tradition, varied taste experiences and a highly recognisable brand identity. Whether for classic retail displays, gift combinations or as a trendy impulse item in the confectionery and Asian snack sector, Pepero appeals to consumers who enjoy crispy snacks with a high-quality taste.