Surprise Drinks
Surprise Drinks is an innovative beverage brand from Europe with a unique concept: each drink combines a healthy, fruity taste with a surprise collectible figure inside. The brand thus transforms the classic thirst-quencher into an experience product that not only delights children but also appeals to families and trend-conscious customers.
Playfulness and taste combined in one bottle
What makes Surprise Drinks special is the patented Drink & Play™ concept: each drink bottle has a small capsule integrated into the front, which contains a licensed collectible figure – for example, from popular series such as Peppa Pig, Paw Patrol, Minions or SpongeBob. These figures turn every drink into a little adventure and create incentives for collecting and repurchasing.
The drinks themselves impress with a balanced recipe based on spring water, natural fruit juices and important vitamins. They contain no added sugar, artificial colours, flavours or preservatives and are deliberately tailored to child-friendly nutrition and taste.
Surprise Drinks brings a breath of fresh air to the children’s beverage segment: fun, collectability and conscious enjoyment in one product. A brand that appeals to both families and retailers and complements the range with an impulse-driven, trendy product.