Michel & Augustin
Michel & Augustin is a French brand known for its high-quality baked goods and cookies. Founded in 2004 by two friends, Michel and Augustin, their story began in a small Parisian kitchen with the idea of creating simple but delicious recipes. Their vision was to make grocery shopping a pleasure again, with clear ingredient lists and a focus on flavour and quality.

Heart and humor
The brand thrives on a creative, relaxed corporate culture, which is reflected in the company headquarters ‘La Bananeraie’ (the banana plantation) – a lively place full of ideas and community. In this open-spirit environment, every team member, regardless of their role, is also trained as a pastry chef. This commitment to artisanal perfection runs through all products.
Michel & Augustin attach great importance to sustainability and social responsibility. They are proud to be B-Corp certified, which emphasises their efforts to protect the environment and ensure fair working conditions. As an example, they reduce the use of plastic in their packaging and work closely with local producers to source ingredients such as French milk or vanilla from Madagascar under fair conditions.
Michel & Augustin pursue their goal of ‘making the world smile’ with humour and seriousness – through delicious products, responsible action and an unwavering passion for good food.